If anything needs to be said about posting videos online, then everyone should have a list of things to avoid. There is often a fine line between an impressive video and one that offends the viewer. Here are some tips for things to avoid.
Don’t Post Videos Just for ‘Sales’
An increasing number of individuals want to form a bond with the brands they buy from. It is therefore important for a video message to serve a purpose to the viewer, whether it is to educate, inform, or entertain a viewership. Consumers want to know whether their values and mission align with those of the business.
Audiences are drawn to entertaining easy-to-consume posts like branded social media videos aid them in their daily lives. Video types can be mixed to address different audiences and their unique needs via tutorials, interviews, and more.
Enhance the Video’s Aesthetics
Make sure your videos create the desired look and feel for your brand. A brand that is advertised with appropriate fonts and colours will be more memorable to consumers. There are many companies that spend a fortune on getting the look and feel to reflect the goals of the brand – and it pays off! Avoid using features and designs that are counterintuitive.
Avoid Posting Long Videos
Long videos are mostly perceived as boring and unpractical online – unless they are targeted at a specific audience that long for a long and detailed video. Consumer engagement falls dramatically within a couple of minutes, and these videos should therefore still be used with caution.
Avoid Controversial Subjects
A negative comment or perception spreads like wildfire on social media. Companies should take care not to offend their audience. Controversial subjects can be avoided by conducting a sufficient amount of research on the subject or topics in the video before posting it on social media platforms.
News agencies provide people with a measure of understanding of how the public could react to information on social media. If there is some unrest about a particular subject in the news, then mention of a related subject in a promotional video could be used in a way so as to avoid controversy.
Access more articles and news via Iceni productions to find out more about posting videos on social media.