The rise of online marketing has provided businesses with the means to advertise their products or services online. Videos have become one of the foremost strategies for approaching customers online. Users will find a variety of videos when browsing the web.
TikTok, Facebook, and Instagram reels are the new trend online with video clips that normally last between 10 and 60 seconds. These short videos provide viewers with a form of instant gratification that focuses on topics that users are interested in.
Short videos can be up to about 10 minutes and provides enough time to create an engaging story. Short videos can have almost any topic, with content like tutorials, comedy skits, funny reels, and explainer videos that intend to inform an audience.
Longer videos normally span for more than 10 minutes and are not incredibly popular on social media spaces. Businesses who choose to advertise using long videos normally target a specialised audience who intend to sit through long videos.
Documentaries are also normally long, and some brands have been known to feature their products during these programs to advertise outdoor gear or camera equipment.
These videos are also ideal for longer storytelling or content like online courses, short films, webinars, and these videos can also be shared on Facebook or Instagram.
This form of marketing uses unedited videos that are streamed in real-time. However, thorough preparation is necessary before a live-stream video starts. Furthermore, there is little room for error since mistakes during production cannot be edited out.
YouTube, LinkedIn, Facebook, TikTok, and Instagram have live video streaming services. Each service has a unique approach to targeting an audience. Influencers on social media have found creative ways to build their following online.
This makes it easier for businesses to promote their products by utilising the following of these individuals that provide the “storytelling” initiative required to make a product or service more compelling.
Whether a business uses short or long videos, or offers to stream videos online, there are many exciting avenues that businesses can explore online. Learn more about marketing online by following this platform.